With travelers around the globe making plans for summer vacations, new search trends from Hilton show that the United States, Mexico, Japan, and France are at the top of the list in 2025, fueled by a keen interest in immersive cultural experience and upscale beach vacations. Busy city centers like New York, Tokyo, Paris, and Chicago are drawing travelers based on rich history, city skylines, and world-famous landmarks, whereas coastal hotspots like Los Cabos, Maui, San Juan, and the French Riviera are beckoning travelers with sun-kissed beach vacations coupled with world-class hospitality. The combination of city excitement and peaceful beachfront relaxation is putting these four nations at the center of global tourist trends this summer.
As summer vacation planning reaches full swing, travelers are showing strong interest in both urban adventures and beach escapes. Hilton’s latest data reveals a rising demand for destinations that combine cultural discovery, coastal relaxation, and elevated hospitality experiences.
Los Cabos, Mexico: Where Ocean Views Meet Adventure
Travelers have made Los Cabos the most searched destination on Hilton.com. This coastal favorite offers exclusive access to one of the few cove-protected, swimmable beaches in the region. Guests enjoy premium amenities and activities, including the Baja Food & Wine Journey, turtle hatchings, and secluded cabanas perched on cliffs overlooking the sea. The blend of adventure and tranquility places Los Cabos at the top of many vacation wish lists.
San Juan, Puerto Rico: Caribbean Charm with Historic Roots
San Juan ranks high in popularity for its mix of history, culture, and coastal beauty. A beachfront resort near Old San Juan offers guests family-friendly amenities like pools, local cuisine, and easy beach access. Its proximity to historic landmarks enhances its appeal, combining Caribbean relaxation with architectural charm and heritage.
New York City, USA: Skyline Views and Rooftop Indulgence
New York City continues to draw summer travelers seeking vibrant culture and iconic sights. A top downtown hotel features a rooftop bar inspired by southern Europe, offering panoramic views of the Hudson River and the Statue of Liberty. Located near Lower Manhattan’s major attractions, the hotel caters to visitors who want easy access to museums, parks, and waterfront experiences.
Tokyo, Japan: Towering Luxury and Traditional Gardens
Tokyo has emerged as a key destination for those combining cosmopolitan energy with ancient serenity. A skyscraper hotel in the city offers sweeping skyline views and sits close to traditional Japanese gardens. Travelers enjoy wellness experiences such as spa treatments in Hinoki wood baths, laps in a 25-meter indoor pool, and live jazz performances in the high-rise lounge.
Paris, France: Iconic Rooftops and Cross-Cultural Cuisine
Paris remains a timeless choice for global travelers. A neo-Gothic hotel in the 7th arrondissement is trending for its luxurious rooftop restaurant that blends French and Japanese flavors. With close views of the Eiffel Tower and a setting steeped in history, the hotel attracts those who want elegant accommodations and culinary exploration in one of the world’s most romantic cities.
Chicago, USA: Lakeside Energy with Urban Sophistication
Chicago surprises many travelers with its vibrant lakeside offerings. A historic hotel near the Magnificent Mile provides easy access to shopping and dining, while also being steps from Oak Street Beach. Guests enjoy afternoon tea in a refined setting, then explore the city’s blend of cultural institutions and lakefront relaxation, all within walking distance.
Maui, Hawaiʻi: Spa Treatments and Oceanfront Dining
Maui continues to attract luxury-seeking visitors, especially to resorts that offer immersive culinary and wellness experiences. One resort features a new Japanese fine-dining restaurant and the state’s largest spa, where treatments incorporate Hawaiian healing traditions. The property’s location along the island’s coast makes it ideal for those who seek serenity, sand, and signature service.
Las Vegas, USA: Urban Renewal with Luxe Amenities
Las Vegas remains a favorite for travelers wanting excitement with elevated comfort. A newly renovated hotel on the Strip now features modern cocktail lounges and an updated spa designed for tranquility. The property appeals to visitors seeking a peaceful retreat within reach of world-class entertainment and nightlife.
Nashville, USA: Design-Driven Comfort in a Music Hub
Nashville ranks among the trendiest domestic destinations this summer. A boutique hotel in The Gulch neighborhood offers a modern, industrial-inspired design paired with contemporary luxury. Guests can enjoy a rooftop bar with one of the largest agave spirit selections in the region, all within walking distance of music venues, art galleries, and creative culinary hotspots.
San Diego, USA: Coastal Revival with Victorian Glamour
San Diego rounds out the list with its iconic seaside charm. A recently revitalized Victorian beachfront resort offers updated amenities while preserving classic architectural beauty. Guests indulge in sushi dining, relax under the California sun, and enjoy views worthy of a movie set—all within an easy drive from the city’s downtown and cultural attractions.
Travel Trends Signal a New Summer Mindset
Hilton’s data reveals that travelers are not choosing between cities and beaches—they want both. Vacationers are looking for destinations that deliver immersive culture, luxury comfort, and culinary experiences. Whether it’s savoring rooftop cocktails in Manhattan, walking through Zen gardens in Tokyo, or watching turtles hatch on a Mexican beach, travelers seek experiences that feel both relaxing and enriching.
Hilton’s summer 2025 travel data reveals that the US, Mexico, Japan, and France top global rankings as travelers seek a mix of vibrant city experiences and luxurious beachfront escapes. These destinations stand out for blending cultural depth with premium coastal relaxation.
Top summer vacation spots this year exemplify a penchant for carefully curated vacations that are full of flexibility and variety. Consumers demand not just a vacation, but rich memories. Hilton’s most searched vacation spots demonstrate how summer vacations today celebrate culture, food, wellness, and shores equally.
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