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The trends to watch in Summer 2025: Travellers choosing culture over sun

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  • 2025-06-06 14:40 event
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The trends to watch in Summer 2025: Travellers choosing culture over sun
Research across seven European cities shows increasing appetite for cultural attractions, outdoor pursuits, and authentic urban lodging - marking a shift in summer travel trends. The article The trends to watch in Summer 2025: Travellers choosing culture over sun first appeared in TravelDailyNews International.

Hong Kong continues to assert itself as a global powerhouse for international business events, fueled by its vibrant energy, cutting-edge infrastructure, and unparalleled service quality.

The city’s momentum from a robust return of Meetings, Incentives, Conferences, and Exhibitions (MICE) business in 2024 has carried strongly into 2025. The Hong Kong Tourism Board (HKTB) has confirmed a packed calendar featuring 56 large-scale international MICE events in 2025, including 16 inaugural conventions—clear evidence of the city’s enduring appeal among global event planners.

A Resilient Recovery and Growth Trajectory

Hong Kong’s MICE sector is a critical pillar of its tourism and economic strategy. According to the Hong Kong Tourism Board and official government reports, the city welcomed 1.42 million overnight MICE visitors in 2024, a 10% increase over the previous year. Approximately half of these visitors originated from overseas, and MICE visitors consistently outnumber general tourists by a margin of 23% in terms of international attendance.

For 2025, organizers anticipate attracting around 260,000 delegates across a wide range of sectors, including fintech, innovation, technology, medical sciences, and aviation, reflecting Hong Kong’s diverse business ecosystem and its strategic position as a gateway between China and the world.

Marilyn Tham, General Manager of MICE & Cruise at HKTB, emphasized the city’s commitment to delivering exceptional convention experiences:
“Hong Kong continues to affirm its status as a premier destination for international conventions. With world-class infrastructure and dynamic mega events, we ensure unparalleled experiences for delegates and organizers alike.”

Strategic National Development and Sectoral Focus

Hong Kong’s MICE growth aligns closely with the national 14th Five-Year Plan, which outlines the development of eight key international sectoral centres including finance, innovation and technology, trade, shipping, aviation, legal and dispute resolution, cultural exchanges, and intellectual property trade. Medical sciences have also been emphasized recently as a key sector for development.

The Hong Kong government supports these initiatives through various agencies including the Hong Kong Trade Development Council (HKTDC) and the Innovation and Technology Commission (ITC), ensuring the city’s business event infrastructure and talent pool remain competitive.

The Hong Kong Convention Ambassadors Programme

Since its inception in 2020, the Hong Kong Convention Ambassadors Programme has become a vital tool in promoting Hong Kong’s MICE capabilities. Now in its third term, the programme includes over 170 influential business and academic leaders from Hong Kong and Mainland China. These ambassadors leverage their networks to attract high-profile conferences and business events to the city.

The HKTB credits the ambassadors’ efforts with securing a diverse portfolio of events, reinforcing Hong Kong’s reputation as a preferred venue across multiple industries. This public-private partnership exemplifies the city’s collaborative approach to sustaining and expanding its MICE sector.

Breaking New Ground: Inaugural Conventions and Mega Events

Hong Kong is not only successfully hosting returning events but also pioneering new global conferences that enhance its status as a MICE powerhouse.

One standout event was Consensus Hong Kong 2025, held at the Hong Kong Convention and Exhibition Centre (HKCEC) in February. Regarded as the “Super Bowl of Blockchain” and the “World Cup of Web3,” this event marked the largest gathering of crypto professionals outside North America. Drawing nearly 10,000 attendees from 100 countries, it showcased Hong Kong’s cutting-edge fintech ecosystem and entrepreneurial spirit.

The event’s success was further elevated by culturally rich side experiences—such as an opening ceremony at Cloud 39 rooftop ballroom and a horse-racing night at the iconic Hong Kong Jockey Club—demonstrating the city’s unique ability to blend business with local flair.

Michael Lau, Chairman of Consensus Hong Kong, remarked:
“The overwhelming community engagement and over 350 side events are testament to Hong Kong’s vibrant fintech culture and supportive ecosystem. The HKTB’s backing was crucial in making this event a resounding success.”

Another important new event was the Sports Law Mega Event 2025, which combined the Sports Law Conference and the Guangdong-Hong Kong-Macao Lawyers Sports Meet. The four-day forum attracted more than 350 legal professionals and highlighted Hong Kong’s legal infrastructure supporting the burgeoning sports industry under the “One Country, Two Systems” framework.

Professor Lu Song of the China Commission of Arbitration for Sports praised Hong Kong’s capabilities in managing high-level sports arbitration, while organizers underscored the city’s world-class amenities, including hotels, transport, cuisine, and its iconic Victoria Harbour, as key factors for attracting international professionals.

Returning Events with Expanding Influence

The 5th annual Technology for Change Asia event held in March 2025 at the Hopewell Hotel further exemplified Hong Kong’s growing stature as a tech innovation hub. Hosting over 700 participants and 70-plus speakers, the conference tackled cutting-edge topics such as quantum computing, ethical AI, climate tech, and smart mobility.

Notable speakers included Hong Kong’s Financial Secretary Paul Chan Mo-po, Lan Kwai Fong Group Chairman Allan Zeman, Li Auto CTO Yan Xie, and internationally renowned physicist Brian Cox.

Asif Chaudhury, Managing Director of Asia at The Economist Group, emphasized:
“Hong Kong’s dynamic environment fosters technological advancement that empowers businesses and individuals alike, making it an ideal venue for dialogues on commercial and societal change.”

Professor Brian Cox also highlighted Hong Kong as “a genuine crossroads where ideas, people, and cultures converge,” underscoring the city’s unique positioning for fostering innovation through diverse interactions.

The Greater Bay Area and Future Opportunities

Hong Kong’s integration with the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) provides additional momentum for MICE development. The GBA initiative aims to enhance connectivity, innovation, and economic synergy across the region, making Hong Kong a critical hub for international business events and investment.

Emerging opportunities in the GBA, particularly in technology and sustainable development, are expected to generate further demand for Hong Kong’s convention facilities and expertise, attracting more global players to the city.

Conclusion: Hong Kong – The World’s Meeting Place Where Conventions Achieve More

Hong Kong’s success in attracting and delivering large-scale, diverse, and innovative international conventions in 2025 underscores its status as a world-class MICE destination. Supported by government policies, strategic partnerships, and a forward-looking approach to technology and business sectors, Hong Kong continues to offer unparalleled value to event organizers and delegates.

From pioneering blockchain summits to legal sports forums and tech innovation conferences, the city demonstrates an exceptional ability to evolve with global trends and meet the ever-changing needs of the international business community.

As Marilyn Tham succinctly puts it, Hong Kong is the place “where conventions simply achieve more.”

The post Hong Kong’s MICE Sector Expands Its Global Footprint in 2025 as Asia’s Premier Business Events Hub appeared first on Travel And Tour World.

76. Celebrate the Art of Mindfulness, Longevity and Making Profound Connections with Four Seasons

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From pristine beaches and mystical mangroves to jungle-cloaked hinterlands and private islands, the unmatched locations of Four Seasons Resorts of Asia lend themselves naturally to wellbeing, relaxation, and healing. Coupled with award-winning spa concepts, the resorts in Thailand, Vietnam, Bali, Malaysia, Maldives, and Palau are poised to deliver curated programs that are tailored to both individual and family wellbeing needs. With a keen focus on immersive experiences that offer a deep connection to self and to local wellbeing rituals, the spas provide guests with a nurturing sanctuary to make a true connection with themselves and their loved ones.

77. VisitEngland Awards for Excellence 2025 Winners Announced

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VisitEngland has revealed the winners of its VisitEngland Awards for Excellence 2025, highlighting the very best of England’s outstanding tourism industry. Gold, Silver and Bronze winners have been announced across 17 categories ranging from ‘New Tourism Business of the Year’ and ‘Pub of the Year’ to ‘Business Events Venue of the Year’ and ‘Camping, Glamping and Holiday Park of the Year’. The awards were presented at an evening ceremony on 4 June hosted by VisitEngland Advisory Board Chairman Lady Victoria Borwick at the Brighton Dome Corn Exchange.

78. Les Roches Launches Global MSc in International Hospitality Management

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Les Roches, ranked No. 2 globally in Hospitality & Leisure Management by the QS World University Rankings 2025, has announced the launch of its new Master of Science in International Hospitality Management. This program aims to address the growing global demand for skilled hospitality leaders.

79. Dorchester Collection announces new CEO

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Dorchester Collection is delighted to announce the appointment of Philippe Leboeuf as chief executive officer, effective June 2025.

80. Ker & Downey® Africa Unveils New Logo, Marking Bold Brand Evolution

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Ker & Downey® Africa, a leader in luxury African travel, proudly unveils its refined new logo – a sophisticated visual identity that reflects an ongoing evolution and bold vision for curated travel in Africa.

81. Things to do this Eid Al Adha in Dubai

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This Eid Al Adha, Dubai sets the stage for friends and families to come together and create unforgettable memories from 2 to 8 June. Organised by Dubai Festivals and Retail Establishment (DFRE), an endless selection of world-class staycations at premier hotels, iconic getaways in top-rated attractions, and authentic cultural experiences are waiting to be discovered across the city. From luxurious beachside resorts to fun-filled family adventures, there’s truly something to suit every mood and moment.

82. Turkish Airlines Series Completes its First Season

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Turkish Airlines, the airline flying to more countries than any other, continues to connect the world not only through its extensive flight network but also through the art of storytelling. With the debut of its signature podcast and videocast, Turkish Airlines Series, the brand has taken a step into audio-visual storytelling, offering curated travel content, inspiring insights, and insider perspectives from Türkiye and beyond.

83. Waldorf Astoria and Hilton Hotels & Resorts to Open at GMR Aerocity in Partnership with DIAL

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Hilton has announced the signing of two hotels in partnership with GMR Group-led Delhi International Airport Limited (DIAL) under its Waldorf Astoria Hotels & Resorts and Hilton Hotels & Resorts brands. The hotels will be located at GMR Aerocity, New Delhi – India’s first global business district with world-class hotels, restaurants and premiere future-ready offices at Delhi International Airport. These developments bring Hilton’s luxury and full-service brands to the heart of the capital’s best-connected hospitality and commercial district. The projects strengthen Hilton’s presence in New Delhi and the National Capital Region (NCR), an area already home to four Hilton properties.

84. Michigan Central to Bring New NoMad Hotel to Detroit

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Hilton’s first luxury lifestyle hotel in the United States, NoMad Detroit is set to open in 2027, part of Ford Motor Company’s visionary plan for the former train depot turned tech and culture hub

85. The trends to watch in Summer 2025: Travellers choosing culture over sun

  • 1 day ago schedule
  • traveldailynews.com language

Research across seven European cities shows increasing appetite for cultural attractions, outdoor pursuits, and authentic urban lodging - marking a shift in summer travel trends. The article The trends to watch in Summer 2025: Travellers choosing culture over sun first appeared in TravelDailyNews International.

86. The Allure of Lake Geneva Is the Next Place for Your Family Holiday

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Between the Haute-Savoie and Switzerland, Evian Resort is a master in luxury family travel, boasting expansive views over Lake Geneva and the majestic French Alps. Offering a rare blend of natural beauty and family-focused fun, no detail has been overlooked, ensuring this to be your next best family holiday.

87. Emirates officially introduces services to Da Nang and Siem Reap via Bangkok

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Emirates, the world’s largest international airline, has expanded its East Asia footprint to 23 points with the launch of two new routes via Bangkok - Da Nang, Vietnam and Siem Reap, Cambodia. These launches mark a significant milestone in the airline’s broader strategy to deepen connectivity to the region during a period of rapid growth and innovation in travel and trade. The inaugural flights to Da Nang on 2 June and Siem Reap on 3 June were celebrated with traditional water cannon salutes and warm welcomes from government dignitaries and airport officials. Emirates’ leadership teams inaugurated services at each destination.

88. United and Spotify Announce Unique Collaboration: Music, Podcasts, and Audiobooks Now Available

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United and Spotify today announced a first-of-its-kind collaboration that delivers an even more entertaining travel experience in the sky, with 450+ hours of content now available for free on the airline’s 130,000+ seatback screens, many of which offer stunning 4K quality and Bluetooth audio compatibility.

89. Seoul Releases Global Tourism Campaign Featuring Star Chef Edward Lee

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The Seoul Tourism Organization is set to release a global promotional campaign featuring renowned star Chef and Seoul Honorary Ambassador, Edward Lee. The first video, “Seoul Table for One,” will premiere on June 5th on Seoul’s official tourism YouTube channel, VisitSeoul TV (https://www.youtube.com/VisitSeoulTV).

90. ROYAL CARIBBEAN NAMES DIANA ROSS GODMOTHER

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The ultimate family vacation is getting ready to set sail, and a star-studded godmother is leading the way. Royal Caribbean has announced musical icon Diana Ross as the official godmother of Star of the Seas when the revolutionary Icon Class ship debuts August 2025. With her music inspiring generations of families, Ms. Ross will take the stage to welcome the newest family vacation sailing from Port Canaveral (Orlando), Florida, and visiting the top-rated Perfect Day at CocoCay in The Bahamas.

91. Nobu Hospitality Brings Iconic Luxury Lifestyle to Historic Kraków

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Nobu Hospitality, the globally renowned luxury lifestyle brand, proudly announces its latest expansion with the Nobu Hotel, Restaurant, and Residences in Kraków, Poland. Located just steps from the city’s historic Old Town, this landmark is being developed in partnership with SAO Investments, Poland’s premier luxury real estate designer and investor with a commitment to excellence and innovation that aligns perfectly with Nobu’s philosophy, setting a new benchmark in world-class hospitality, cultural engagement and elevated residential living.

92. H World Group Signs Agreement to Debut Intercity Hotel, JI Hotel and Orange Hotel in Laos

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H World Group Limited a leading global hospitality group, announced its debut into the Laotian market with the signing of 4 hotel management agreements, further advancing its international growth strategy and expanding its footprint in Southeast Asia.

93. Royal Caribbean names Diana Ross Godmother of the Star od the Seas

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Royal Caribbean names Diana Ross godmother of Star of the Seas, launching August 2025, offering family cruises from Orlando to the Caribbean. The article Royal Caribbean names Diana Ross Godmother of the Star od the Seas first appeared in TravelDailyNews International.

94. Industrial action on June 17 and 19 will cause significant disruptions to Finnair flights

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Strikes by the Finnish Aviation Union on June 17 and 19 are expected to severely disrupt Finnair operations, with widespread flight cancellations likely. The article Industrial action on June 17 and 19 will cause significant disruptions to Finnair flights first appeared in TravelDailyNews International.

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