NEW YORK – Israel hosted the prestigious International Mediterranean Tourism Market (IMTM) International Tourism Conference at The Expo TLV Center from May 7 – 8, welcoming 29 tour operators, tourism executives and journalists from nine countries across the globe for a week of education and exploration. This initiative was part of the Israel Ministry of Tourism’s ongoing efforts to strengthen the country’s position as a leading global tourism destination and to showcase Israel’s many offerings to travel advisors hoping to plan trips for their clients.
“We were delighted to see so many people gather in Israel for the IMTM conference in Tel Aviv last week,” said Yoram Elgrabli, North America Tourism Commissioner, Ministry of Tourism. “Through initiatives like these, we’re proud to have the opportunity to showcase Israel’s tourism industry and raise awareness for the cultural, historical and enlightening vacation that travelers can expect to experience when visiting.”
In addition to the conference, the Israel Ministry of Tourism took 24 travel advisors on a journey across Israel to experience the sites, flavors, culture and people that make the country the destination it is today. Advisors learned firsthand the recovery efforts being made to Israel’s tourism industry while visiting key sites including the Tel Aviv Museum of Art, New National Library, Israel Museum, Garden Tomb, Western Wall Tunnels, Machne Yehuda Market and more.
Sarah Weiss, Travel Advisor with Altitude Travel said: “My time in Israel has been absolutely amazing. From the moment I got off the plane I felt absolutely safe and have loved the experience so far. After this incredible experience, I definitely will be bringing my clients to Israel and I’ve already had some people reaching out and hope to be able to bring a group over.”
Michelle Hammock, CEO & Founder of Hammock Expeditions and STEM Study Tours said: “I am literally blown away. I’m over the moon with all of the things I’m not only learning but experiencing and seeing. I can’t wait to get back to my clients. I’ve tried to take so many videos and pictures so I can try and convey that Israel is just really special. I have been wanting to come to Israel and to bring tours to Israel for many years, and now I’m at the point where I’m going to put it together because if my clients see what I see, they’ll come.”
Jeramy Rulo, Travel Advisor with Three Rivers Travel and Events said: “Every single place we’ve experienced while here in Israel has been absolutely fantastic. Everywhere you turn, there is always a constant, beautiful landscape and incredible history. If you are a member of the Christian faith, such as I am, come here to Israel. That’s why I primarily came over, to bring Faith-based tours to the country.”
The article Israel welcomed 29 travel trade, Media and TOs for the 2025 IMTM International Tourism Conference in Tel Aviv first appeared in TravelDailyNews International.