Hilton has set a powerful new benchmark in Vietnam’s evolving hospitality landscape by being named the nation’s Best Workplace for 2025 in the medium-sized company category, a recognition that reflects its unwavering commitment to employee wellbeing, career advancement, and inclusive growth. This top honor, awarded by Great Place to Work®, highlights how Hilton’s transformative workplace programs—ranging from youth empowerment partnerships to wellness and leadership development initiatives—are not only redefining employee experiences but also creating meaningful social impact across Vietnam’s fast-growing tourism and hospitality sectors.
In a landmark achievement reflecting its strong commitment to workplace excellence, Hilton has been awarded the number one position on the Best Workplaces in Vietnam
2025 list in the medium-sized company category. This marks the first time the global hospitality leader has reached the top position in Vietnam, moving up from second place in the previous year. The award, conferred by the global consulting and research firm Great Place to Work®, underscores Hilton’s continued investment in building a transformative, inclusive, and people-centric workplace in one of Asia’s fastest-growing hospitality markets.
This honor comes during a period of remarkable expansion within Vietnam’s hospitality sector, driven by a post-pandemic surge in both domestic and international tourism. As career interest in the industry rises, Hilton’s recognition sends a powerful message about its ability to attract and retain top-tier talent by offering meaningful growth, inclusivity, and wellness across its operations in the region.
Leading by Example: Hilton’s People-First Culture
Hilton’s success in Vietnam is powered by its unwavering dedication to the professional and personal well-being of its team members. The company’s workplace initiatives focus on more than just employment — they cultivate a sense of purpose, resilience, and opportunity.
Initiatives like Thrive at Hilton encourage employees to balance mind, body, and spirit, while platforms like Lead@Hilton and the SEA Management Trainee Program offer world-class learning, leadership training, and career acceleration opportunities. With initiatives such as GoFlexi!, Women in Leadership (WIL), and Care for All, Hilton continues to design an environment that embraces diversity, supports family care, and promotes mental wellness.
In South East Asia, these programs have become models for other organizations. Hilton’s Go Hilton travel program, in particular, provides equal access to travel and rejuvenation opportunities for all employees, regardless of their rank, background, or location. This comprehensive approach to work-life integration has cemented Hilton’s reputation as a dream employer in the region’s highly competitive hospitality space.
Empowering Youth Through Transformational Partnerships
Hilton’s top workplace distinction is not only about internal accolades — it is a testament to how the company impacts communities and transforms lives. A standout example is its partnership with STREETS International, a Vietnamese social enterprise committed to uplifting vulnerable youth, including orphans and those at risk of trafficking, through vocational training in hospitality.
At the Hilton Garden Inn Da Nang, this partnership has already changed the lives of over eighty young individuals, equipping them with both practical skills and emotional confidence to succeed in the hospitality industry. Among them is Tran Duc Minh, a twenty-year-old Commis Chef whose inspirational journey from hardship to professional success exemplifies the core values that Hilton represents.
Minh’s early life was marked by adversity after the loss of his father, leaving him to support his family while his mother worked long hours at a rubber plantation. Everything changed when Minh joined STREETS International’s program. Through a structured training program in collaboration with Hilton Garden Inn Da Nang, Minh not only received culinary training but also life skills mentorship from Hilton leaders. Within two months of his graduation, he became a full-time chef, mentored by Chef De Partie Le Dinh Nguyen Anh, himself a STREETS alumnus.
This model of sustainable talent development not only fills key roles within Hilton’s workforce but also contributes to Vietnam’s broader social and economic upliftment goals. In recognition of this high-impact collaboration, STREETS International was selected as a Hilton Global Foundation grantee for 2025. The grant will enable nearly one hundred youths to receive comprehensive training over the next three years, continuing Hilton’s mission of enabling upward mobility through hospitality.
“Since joining Hilton, I have grown in so many ways,” said Minh. “The support and trust from my mentors and leaders at Hilton Garden Inn Da Nang have been instrumental in building my confidence, from managing my station independently to interacting with guests. The journey with STREETS and Hilton has helped transform my life and created better opportunities not just for myself, but also for my family.”
“Being recognized as Vietnam’s best workplace validates our belief that investing in our people creates extraordinary results,” said Alexandra Murray, area vice president and regional head, South East Asia, Hilton. “Minh’s story speaks to the dedication and passion that our team members bring to their roles every day. He is also a powerful example of how our culture and community partnerships create lasting impact by nurturing talent, opening doors and building brighter futures for team members across the communities we serve.”
Recognition Backed by Data
Hilton’s position atop the Best Workplaces in Vietnam 2025 list was not arbitrarily awarded. Great Place to Work® evaluated confidential feedback from more than one hundred ten thousand employees across various industries in Vietnam through its Trust Index survey and Culture Audit. Hilton’s results reflected exceptionally high levels of employee satisfaction, trust in leadership, and access to development opportunities, especially in comparison to its hospitality peers.
This achievement in Vietnam builds on Hilton’s consistent success across South East Asia. The company was recently named the top-ranked hospitality employer in the Philippines, reinforcing a regional trend of excellence. Hilton’s ability to replicate its strong culture across diverse geographies further highlights its operational consistency and human capital strength.
Shaping the Future of Hospitality Careers in Vietnam
With tourism and hotel development surging across Vietnam — particularly in cities like Da Nang, Hanoi, and Ho Chi Minh City — Hilton is positioning itself as the preferred employer in the hospitality landscape. Its emphasis on wellness, growth, inclusion, and flexibility addresses the evolving expectations of the modern workforce.
Through initiatives like Careers@Hilton, the company actively introduces hospitality careers to young people, breaking down barriers and promoting the industry as a viable and rewarding path. Annual awareness campaigns continue to spotlight the wide array of opportunities available within Hilton’s global ecosystem.
Whether by enabling travel through Go Hilton, training future chefs like Minh, or leading industry-first caregiving platforms, Hilton’s message is clear: the company is committed to making a difference — one team member, one opportunity, and one community at a time.
Hilton has been named Vietnam’s Best Workplace for 2025, setting a new standard in the hospitality industry through groundbreaking employee programs and impactful social initiatives that empower talent and transform communities.
Conclusion
Hilton’s ascent to the top of the Best Workplaces in Vietnam 2025 list is more than a corporate milestone — it is a validation of a people-centered philosophy that touches every level of the organization. As Vietnam continues to rise as a hospitality powerhouse, Hilton’s blend of local empowerment, global best practices, and transformative employee programs ensures it remains not only a leader in guest experience but also a beacon for talent, growth, and social impact.
By setting new benchmarks for workplace culture in South East Asia, Hilton exemplifies what it means to lead with purpose in the modern hospitality world.
The post Hilton Sets a New Benchmark in Vietnam for 2025 as the Nation’s Best Workplace Through Transformative Employee Programs and Social Innovation in Hospitality appeared first on Travel And Tour World.